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Elements and Performance Criteria

  1. Determine job requirements
  2. Investigate TCF market conditions
  3. Determine the characteristics of the TCF market
  4. Assess features of a TCF product to determine effective marketing

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

SOPs

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

TCF products include, but are not limited to, one or more of the following:

items and services from any sector within the TCF industries

components

final products:

garments

fashion accessories

shade sales, domestic or vehicle awnings

processed materials:

fabrics

industrial textiles

domestic textiles

Domestic conditions include, but are not limited to, one or more of the following:

availability of raw material

tariff agreements

costs of transportation

employment rates, skill availability and training support

status of businesses within the supply chain

image of Australia as a provider of quality, cost-effective TCF products

economic status

Global conditions include, but are not limited to, one or more of the following:

availability of raw material

tariffs, levies, taxes and other import and export considerations

costs of transportation for importing and exporting product to and from Australia

skill availability and labour forces

size and influence of international interests

image of Australia as a provider of quality, cost-effective TCF products

economic status

Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

using a combination of digital, manual and personal research strategies to investigate domestic and global market conditions

undertaking research and recording details of at least two (2) research strategies

determining the characteristics of the TCF market to identify trends, market segments, consumer behaviour and price positioning for a product range

determining at least two (2) features of identified TCF product range that support effective marketing

identifying networks applying to the marketing and merchandising of identified TCF product

assessing a TCF product and its suitability for marketing

assessing strengths, weaknesses, opportunities and threats applying to a TCF product, and the implications for marketing

documenting and recording outcomes of marketing investigation.

Knowledge Evidence

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

digital, manual and personal research strategies

characteristics of domestic and global TCF market segments and the relationship between them:

demographics

economics

location

education

components of the TCF supply chain:

designers and product engineers

manufacturers

distributors, wholesalers, exporters and importers

transporters

sales, marketing and retail providers

range of products available in the TCF industry

segmentation of the TCF market

demographics of the TCF consumer

technical aspects of TCF product

research methods relevant to and appropriate to TCF industry:

web searches

reviewing statistical data

examining industry publications

conducting personal interviews

completing surveys

reading industry reports

attending exhibitions, displays and presentations

trends and the role of marketing and merchandising

characteristics of identified TCF product that make it suitable for marketing

workplace procedures

recording and reporting practices.